New tourism campaign aims to lure visitors back to Queensland after Alfred

Tuesday, 18 March 2025 20:06

As Queensland's south-east starts to return to normality, a major marketing campaign will soon rollout to aid in recovery.

As Queensland's south-east starts to return to normality following ex-Cyclone Alfred, a major marketing campaign is about to rollout to aid the region's recovery.

'Brisbane Favours the Bold' will launch next week, aiming to drive visitation back to the Sunshine State and inject millions into the economy.

The city is back open for business - that's the message from both the local and state governments in the aftermath of Alfred, teasing a new tourism campaign.

The Age, News, 11/03/2025 photo by Justin McManus. Ex-Tropical Cyclone Alfred Gold Coast. Fallen trees along the beach front.
Queensland

The south-east of the state was ravaged by rain, strong winds and destructive flooding, with local businesses taking a financial hit too.

Ex-Tropical Cyclone Alfred dealing a mighty $68 million blow.

"Aviation was turned off, the Port of Brisbane had to close down, our hotel bookings fell off a cliff," Brisbane Economic Development Agency chief executive Anthony Ryan said.

"What we saw right from the outset was about a 40 per cent immediate decrease in in our hotel bookings."

Council and the state government are splashing out $2.5 million dollars to aid recovery efforts.

It's all part of a new tourism blitz to bring visitors back to Brisbane.

"Queensland's open for business, Brisbane is open for business, and we want tourists, regardless of where they come from, to flock back to this part of the world," Tourism Minister Andrew Powell said.